We could not be more excited to share the brand-new Gutter Sense! After a busy late spring and summer behind the scenes, we’ve unveiled a new logo, launched a new website, produced two polished videos, and expanded our social media presence.
A quick bit of history is in order. The prototype that would become Gutter Sense was first developed in 2002 by inventor Robert Segal. Bob was gifted with his hands and imaginative mind: in addition to creating the Gutter Sense tool, he was a talented sculptor who exhibited his art at juried art fairs throughout the United States. He also worked in various jobs that developed his mechanical aptitude and creativity, including roles as a welder, machinist, mold fabricator, and commercial sculptor. He put all his talents to work in creating Gutter Sense, which he saw as a simple tool to solve the problem of cleaning gutters from the ground safely and effectively. Marketing, however, proved elusive, although Gutter Sense built a modest following over the first 20 years of its existence.
A new digital marketing strategy for Gutter Sense
Several years ago, my daughter Paige and I became Gutter Sense sellers. As family who share an entrepreneurial spirit, we were looking for an opportunity to build and run a small business together. In 2020, we had the chance to acquire the Gutter Sense business and run its operations—and this was our chance to give the company its long-deserved and much-needed marketing makeover.
Home repair and maintenance isn’t a sexy business category. But it’s a big market, and we knew we had a tool that made one of its most dreaded chores easier. The secret sauce was putting together the various pieces into an effective whole. And this whole had to be digital-first, as the pandemic accelerated the transition to online shopping started by the advent of Amazon. Now, as we know, most of us reach for our phones to start shopping for anything, whether it’s groceries or gutter cleaning tools.
Every detail of our new site was designed with our users—customers like you—in mind. The site’s design is clean with easy navigation, and it’s mobile-friendly. With the new site, we’ve also made some changes to how we sell Gutter Sense—it’s available directly from the site via our ecommerce integration. Before, the Gutter Sense site was purely informational, and you had to order on Amazon or eBay. We all know how busy life can be, though, so being able to order right from our site is ideal.
We’re asked a lot of questions about Gutter Sense, but the one we get the most is “How do you use it?” So, we created a short, two-minute video that explains everything you need to know to use Gutter Sense, from opening the package to attaching it to an extension pole to cleaning muck and leaves out of your gutters.
We also made a one-minute intro video. See them both on our YouTube channel.
Made in the USA
We’re proud that Gutter Sense is made in the USA. All components and labor are sourced locally to our Chicago-area business, from the nuts and bolts to the pull rope, monofilament, insert cards, polybags, and injection-molded tongs. Each tool is also assembled locally.
A family business
Gutter Sense is a small, family-owned business—it’s my daughter Paige and me at the helm as well as behind the scenes. We’re passionate about entrepreneurship, innovation, and the “aha” products that make people’s lives easier and more enjoyable.
Gutter Sense gets social
Along with our new logo and site, it was time for Gutter Sense to get social. Follow Gutter Sense on Facebook, Twitter, LinkedIn, Instagram, and YouTube to keep up with the latest, from “corny” dad jokes to helpful tips on when (and how) to clean your gutters safely.